Once
Rich Walton had decided in 1993 to start a
dedicated squash-wear brand, the first thing to
find was the name. Rich found the idea
from
a 1992 T-shirt he had designed for his local
squash tournament.
So with
the 'squash design' name decided a series of
9 T-shirts
were
printed up in mono colour with various designs,
and sold into the clubs in northern Italy to get
a reaction.
The
'split rackets'
design
was chosen and put together with one of the
squash design print logos to form the first
complete logo.
The
logo on the left is an embroidered version used for
the first T-shirt and
shorts collection
in early 1994 and became the basis for the
future.
The
'ball and court' graphics for the 1994/5 collection
were used for various applications. Here is one of
the original hand drawn pen and ink designs.
The
logo takes on its first evolution with the split
rackets losing their strings for a more symbolic
design structure, shown here in embroidery
form.
On the
right is the second design evolution for the 1995/6
collection. The lettering is now combined with a
stronger font and the split racket form moved
underneath.
The
ball and court design becomes a fabric print used
throughout the 95/96 collection.
The
first use of the split-rackets within an oval form
for a screen print in the 1996/7 collection.
For the
1999/2000 collection the logo, as seen on the left,
undergoes a further evolution which further
abstracts the split rackets, that now flow into the
oval contour.
The
updated oval design is now used also as a
stand-alone logo symbol for the brand. It's our
'swoosh'.
On the
left, an enhanced version for embroidered badges in
the 2004 collection.
Here we
are up to date in 2007 with our latest high
definition moulded badge and the final
evolution.
Here is
our first high-definition rubber moulded logo used
for various collections from 2003.
